The Gaming Giant Hires Popular Battle Royale Producer to Boost Troubled Action Game Ambitious Title
2K Games has welcomed Ben Brinkman from the creators of Apex Legends to lead the development team at their internal studio, which is currently developing the anticipated third-person action-packed title known as this innovative game.
Leadership Shift Follows Mixed Reception
The new appointee steps into the role of studio head at the development studio following the departure of former leader the ex-Sledgehammer Games executive, who was removed from his post due to the game's disappointing unveiling last autumn.
On Wednesday, 2K president David Ismailer notified staff about this strategic move through an official communication, which stressed that playtesting had shown the necessity for a distinct vision.
Ismailer stated that the developers is now reimagining the project with a revised vision, aiming to satisfy gamer demands.
A Pattern of Strategic Recruitment
The news mirrors a similar action taken by the publisher in August, when they hired Rod Fergusson from the Diablo team to work on the beloved franchise development group.
Below is the complete text from the president's memo:
Hello Everyone—
I know you all just wrapped up your meeting - I trust you’re as thrilled as I am with the good news. Previously I sent you all a update, I expressed the following: “I believe in this crew. You all are some of the most dedicated and talented designers we have had the chance to partner with - and we’re looking forward for that partnership to endure.”
With your dedication and flexibility, particularly over the last year, you repeatedly show that.
The player input from last fall’s the game demo was revealing. It validated the promise of a roguelike shooter but told us we still had refinements needed. It revealed the need for a clearer identity.
The progress is encouraging to see how far you’ve advanced. You took the criticism to heart and revamped the title with a renewed vision - one that’s positioned to achieve its promise to our fans.
The trust in Project ETHOS strengthens every day. To boost the incredible development you’ve made, I’m excited to welcome the new hire as the latest Lead of the team. Following a period of discussions, Ben starts with us on Monday, October 20.
His management and background in the competitive gaming space is vast, having dedicated the recent years producing and leading some of the most well-known franchises in gaming, such as the acclaimed shooter, and lately, the battle royale hit.
Let’s together in receiving Ben soon. We are all excited to keep seeing the development of Project ETHOS in the months to follow.
David
Background of the New Leader
The appointee currently serves in the role of senior developer and head of production at the renowned studio for Apex Legends. Brinkman earlier was employed at major gaming companies in various production roles on the iconic franchise games, and, earlier in his career, had assignments at other industry leaders.
Title Information and Concept
The upcoming game was unveiled in last year together with a early access event. Then, the developers portrayed the title as a "free-to-play, third-person perspective action-packed experience and an innovative evolution on the style."
"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Customize your character in real-time to match your preferred approach," the description reads. "Challenge the opponents with fresh skills, challenges, and challenges that change every match. Will you withdraw carefully with your valuable rewards? Or go big, gamble everything, and trust your group can secure victory? The option is up to you."
Project Ethos has not yet received an announced release date or consoles, but players can anticipate additional details as development advances.